As the Queen's service process, travelers on the drew Louis Vuitton's attention. The transportation revolution be just unfolding, ride the train became the traveler's most fashionable choice, but it also brings great trouble: not suitcase get your clothes wrinkled, baggage train is in the bumps in a fall. Louis Vuitton. Think more and more people travel from concern for the end of 1854, the court service, established in Paris the first leather shop, the main products are flat lid trunk.
The "Trianongrey" canvas suitcase soon became the Paris society like travel nobles travel choice items.
Four years later, Louis Vuitton Leather goods store. Expanding the scale, in the outskirts of Paris Asnieres established the first factory. During this period, design, production process is more focused on solving the practical problems in travelers, practical design ideas as the basis, Louis Vuitton. In fashion and professional aspects of deepening.
In 1871, Louis Vuitton in. Scribe Avenue opened a new store; four years after the branch to central london. The company for the development of product innovation to provide a more solid foundation: the classic brand product hard travel case was born in 1889, it adapted to the long journey travelers need most bumps, to ease and comfort -- to date, it is Louis Vuitton's pride.
Louis Vuitton's son. George Vuitton ( Georges L. Vuitton ), inherited have clever hands and good sense of family tradition, demonstrated in the small of the talent. In 1890, he invented a special lock" 5-tumbler" -- is characterized as a key, can open the client all of the Louis Vuitton suitcase., avoids the travelers on the trousers to a bunch of keys.
In the Louis Vuitton. Gradually establish a brand image, by the greedy imitators to its successful steal. But this further inspired George Vuitton's creativity. -- 1896, his Monogram canvas printed on the famous" LV" logo, this makes Louis Vuitton began as a symbol of the brand. Into the idea of people.
The outstanding brand is full of inspiration for the future, Louis Vuitton. The development process of this sentence appropriate interpretation -- light and flexible Steamer travel bags available in 1901, became the handbag pioneer; eight years later, Weedon family with silk and wool Kashmir travel blanket, and became the scarf and quilt cover pioneer.
In 1914, Louis Vuitton. That dream store finally became Paris Champs Elysees Avenue No. 70 that was the world's largest travel leather shop. This year, to celebrate the 150 anniversary of the founding of Louis Vuitton., two special oversized suitcase on the rack in the building on both sides, the amazing.
It was third generation descendant of Caston Vuitton ( Gaston. L.Vuitton ) show family creativity, arts and crafts of this traditional industry gradually have the form of industry of modern society. Caston and European artists from close, often inviting them to participate in their design process, to be their favorite classical elements into an enduring classic fashion. Imperceptibly, Louis Vuitton products increasingly." Luxury".
Of course, business philosophy in the twentieth Century is very important. When the later famous CEO are struggling ahead of time, Louis Vuitton. Operators have begun to quietly exploring an old brand management methods: in 1984, Louis Vuitton. In Paris and New York stock market listed at the same time, next year became a holding company, and will travel supplies and leather goods business to flag a subsidiary of LouisVuitton Malletier. In 1987, Louis Vuitton and founded in 1743. The Moet champagne company, and was born in 1765 in the Hennessy brand ( MoHennessy Louis Vuitton consists of LVHM ) group. Two years later, the French Reynolds ( Arnault ) family began to take control of the world's largest luxury goods group.
Leave the Weedon family . Louis Vuitton has the brand vitality, but began to face fashion industry peculiar problems -- the industry recognized boutique design often commercially defeated Mai City, the result is outstanding designers have to pack up and leave. American designer Mai Nai ratio (Mizrahi) as the result of ten years of service ( Chanel ), introduced many let peer" delightfully crazy" works, because it did not bring the commercial profit, he had to leave in 1998.
Therefore, LVMH chairman Bernard. A Renault (Bernard Arnault ) that Louis Vuitton. Still remain the leading causes are:" in this trip we want to do well, must have compatible water and fire of mind -- because they are natural enemies, designer's creation was not wishing to be bound, and the company has good management".
In fact, 150 years experience not only created a legend brand, Louis Vuitton. Operators are also gradually develop a unique perspective and insight. In 1997, the board of directors of the company decided to hire Mark Jacob ( Marc Jacobs ) joined. It may seem a little adventure -- Mark is" fashion Minimalism " delegate, he advocates the design concept and rich aristocratic style far apart.
Mark from 1998 March to begin the implementation of" start from scratch" minimalist philosophy. For example, in the traditional Monogram products to add small metal decoration. "Vuitton has been a symbol of social status," said Mark," but now it becomes more sexy and attractive."
The idea last year only to create at least $300000000 turnover, the market manager who championed -- in the world of fashion, 1990 time end begins popularity is no longer noble royal style, but the youth and vitality.
Nowadays, the fashion industry has not yet out of the Depression era, the world's largest fashion and luxury goods company was indisputably called" money machine". Fresh from the oven, reported in 2003, LVMH last year revenue growth of 30%, especially the Vuitton brand products to achieve a record 45% of operating profit rate. At the same time, Louis Vuitton. Has full capacity to the global expansion, plans this year in the global increase in more than a dozen stores, including developing countries are of strategic importance, Russia may again second store, India will open its first store in Mumbai.